Apart from still images, marketers also use videos to promote their products and services. Through promotional videos, businesses can exhibit their products' benefits and features with little effort from potential customers since clients only need to click a video and not swipe on pictures.
However, the process of video editing is a long one. According to Impact, a two-minute video requires up to 4 hours of work. Fortunately, you can use various techniques to edit images and videos quickly.
This article presents 8 useful editing techniques on how you can increase efficiency with video editing applications. It is challenging to produce an engaging video that highlights your products' best features and speaks to your target audience. But with the right procedure, you can publish videos and images that will help increase your company's sales faster.
1. Explore a Fast and Streamlined Video Editing Software
There are so many video editing software applications in the market. Different ones have different merits. And VideoProc Vlogger is the one that can simplify and accelerate your entire video editing process.
- It has an intuitive interface for editing, converting and compressing videos.
- It is the only full GPU accelerated video editing software that can process large 4K/8K videos smoothly.
- It provides all features for you to cut, merge, crop, rotate, add subtitles, add music, record voice, change speed, change color, and more.
If you are looking for a beginner-friendly and fast video software solution, VideoProc Vlogger is definitely the one to go. Download it now to get ready for further editing skills.
2. Bulk editing
In cases of short video advertisements for social media apps, businesses often need hundreds of variations for more personalized promotions. According to Marketing Charts, 48% of consumers want promotional videos to show specific products they are interested in. However, editing hundreds of files for one product line-up is a time-consuming process.
Fortunately, some programs allow the bulk editing of videos. With the help of such business solutions, you can process thousands of videos in a short period. You can also combine types of video editing techniques through this feature. Besides, platforms that include this functionality allow you to alter elements, such as intros, banners, headlines. You can then generate projects with unique content but exemplify the same theme.
3. Compress videos
Since video files require a considerable amount of storage space, they also require long processing time. Due to this issue, amateur and professional editors compress files to shorten each production period's processing period. Hence, one of the most common must-knows on how to do video editing refers to reducing the video's data without negatively impacting its quality. As a result, you can experience a faster turnaround time of your projects.
You can check out these video editing software solutions listed by FinancesOnline to discover video editing apps that work as file compressors. This way, you don't need multiple platforms for your editing needs. What's more, you can work efficiently by staying in only one program with comprehensive tools. A two-in-one video editing platform also provides you with organized media files for every project.
4. Put editing markers
One of the most crucial video editing techniques refers to markers. Editors recommend putting visual cues on combined video and audio files to help you locate events easily. This process enables you to edit videos quickly.
Besides, markers allow you to visualize media files' placements on your project. You can then decide to change such arrangements as you edit the video. Fortunately, most video editing software applications feature easy-to-use markers that are beneficial for pro and amateur editors.
It is easily customizable since you can grab the marker and slide it to alter its position. Additionally, you can add and remove numerous cues within a video. This process enables you to take note of your planned sequence for the project.
Through markers, you can also leave comments to remind you of the needed effects. They also help you to continue working on a project quickly. You can also change the cues' colors to avoid confusion, especially in long-hour videos. Hence, markers allow you to edit and process video files quickly and with precision.
5. Use keyboard shortcuts
Like any software solutions, it is important to browse the program's knowledge base before using its tools. For instance, you must be familiar with keyboard shortcuts to help you work quickly.
By using hotkeys, which are key combinations that trigger a command, you can lessen the time needed to edit a video. This way, you can use the program with ease. It is also beneficial to use an editing platform that allows you to customize keyboard shortcuts. You can then remember the combinations easily to help you edit stills and videos faster.
It is an often overlooked technique as articles on how to improve video editing skills rarely mention the use of shortcuts to help refine your progress as an editor. By speeding up the editing process, you can start working on another creative project and avoid backlogs. You can then improve your work effectively through these mundane yet powerful shortcuts.
6. Generate custom presets
In cases of rushed productions, video editors have the norm of staying up all night to finish a project. Fortunately, video editing software solutions enable you to create and save customized settings for stills and videos. This way, you can use the preset for creative projects with short deadlines. This process helps you edit files quickly, but with the assurance that the production will have exceptional quality.
The best video editing software program allows you to create presets using advanced yet easy to use tools. Pre-generated effects are especially helpful in promoting products in the same line. Through this customizable feature, you can present a similar vibe for related products. Presets help your brand exhibit uniformity among your creative productions. As a result, your customers and target clients will easily recognize your brand.
7. Export files in batches
This process is dependent on video compression since you can only export photos and videos quickly if they have reduced file size. For instance, one second of a 4K video already contains 6GB worth of files. Due to this, it would take hundreds of hours before you can export even a 10-minute 4K production. Fortunately, numerous editing software solutions allow exporting in batches.
Moreover, exporting videos with a small file size contributes to short render times. Through this process, you can see the final output within a shorter amount of time. You can then perform last-minute adjustments without sacrificing the project's quality. Hence, it allows you to meet a project's deadline. What's more, it has a positive impact on your laptop or computer's storage space since you can save hundreds of GBs.
8. Take advantage of artificial intelligence (AI)
One of the most sought-after features of today's platforms is AI technology. The education, health care, and marketing industries are continuously using AI to improve work efficiency. Similar to these fields, the video editing community is also taking advantage of AI's benefits.
With the help of AI, the system automatically improves white balance and color grading. Platforms with AI technology adjust the music's volume during dialogues or monologues. Additionally, some programs optimize a video for the intended audience. This feature is especially useful for marketing-focused productions.
The Bottom Line
The process of video editing is challenging even for professionals, but there are numerous techniques that can help speed up the editing process.
To sum up, you must choose a proper video editing software that helps improve your work efficiency by automating some manual editing tasks. It is advisable to use keyboard shortcuts to save time from navigating the platform's settings. You can also compress videos and export in batches to lessen the storage space and the render time. By putting markers, the system presents visual cues that can help you in planning where to place video and audio files.
Additionally, bulk editing and generating custom presets are beneficial in promotional videos that require unique content but with the same theme.
You can explore more advanced editing techniques: