VideoProc Converter

How to Compress Video for Instagram Feed, Story, IGTV

  • Step 1. Download VideoProc Converter
  • Step 2. Add the video to this Instagram video compressor
  • Step 3. Compress the video for Instagram
  • Step 4. Export the compressed video and post it on Instagram
Go to the Easiest Method

3 Fast Ways to Compress Video for Instagram Story, Feed, and IGTV

By Cecilia Hwung | Last Update:

Are you looking into how to compress a video for Instagram Feed, Story, or IGTV? Well, Instagram has pretty strict video requirements, so you might encounter errors like the video becoming poor quality or not uploading to Instagram when posting it straight from your device.

Fortunately, we can easily address these issues by compressing MP4 for Instagram before uploading. In this post, we will introduce 3 easy ways to compress videos for Instagram. After reading, you may know how to post your videos on Instagram with amazing quality.

Compress Video for Instagram

1. How to Compress Video for Instagram Effortlessly

VideoProc Converter is the easiest tool you can rely on to compress video for Instagram. With a simple click, you can reduce the Instagram video file size by over 90% without visible quality loss. Check more highlight featuers of this amazing MP4 compressor for Instagram.

  • Resize or compress large Instagram video(s) in seconds
  • Adjust bitrate, resolution, frame rate, and more properties
  • Convert 320+ video formats to Instagram-supported format
  • All round video editing tools: cut, split, crop, merge, etc

Step 1. Download the Tool

Free download VideoProc Converter on your Windows or Mac computer.

Step 2. Import the Video

Run Videoproc Converter. Hit Video. Drag the original video files onto this best video compressor for Instagram.

Import Video to Instagram Video Compressor
Import Video

Step 3. Compress the Video

Go to the Target Format section, select MP4 H.264, and then hit codec option to open the Format panel.

  • Set a lower resolution: 1080x1080 (for a square video) and 1920x1080 (for a landscape video)
  • Move the quality slider towards the left until the target bit rate is smaller than 3500kbps
  • Check the option for 2-pass encoding
  • Select 30FPS as the target frame rate
Compress Video for Instagram by Converting
Compress Instagram Video

Step 4. Export the Compressed Video

Uncheck the option of Auto Copy and hit Run to save the compressed Instagram video.

Tricks to Post Video on Instagram with Good Quality

Trick 1. Post Instagram Video on a Browser

  • Login into your Instagram on Chroma.
  • Press F12 to open the developer tool.
  • Go to the upper of the window and select iPhone XR
  • Browse the web version of Instagram and hit the plus icon to upload from the computer.

Trick 2. Post Instagram on Facebook Creator Studio

  • Link your Instagram and Facebook accounts on Chroma.
  • Go to Facebook Creator Studio, hit Create Post, and select Instagram feed.
  • Enter the title and description for the Instagram video.
  • Hit +Add Content > From file upload, choose the video for upload, and then hit Publish.

2. How to Compress Video for Instagram Online

What if compressing a video for Instagram is something that you do once in a blue moon? The most convenient manner is to reduce the video size for Instagram on your browser. Luckily, Freeconvert, OnlineConverter, MP4Compress, and many online applications are made with this sole purpose.

Those video compressors for Instagram don't require you to download or register. All you need to do is upload the Instagram video, apply a few parameter adjustments, and press the generate button. However, they have many limitations.

  • Pop-up ads and redirects to unknown sites
  • Offer very few options for adjusting parameters
  • Most of them can't compress videos over 200MB

Surely, if you stick with compressing the Instagram video via your browser, we suggest you go with Freeconvert. It is a generous online Instagram video compression software with the capability to compress the video as large as 1GB. In addition, it doesn't put constrain on the input and output format. With it, you can compress Instagram video from or to MOV, FLV, and other 60 formats.

Step 1. Press Choose Files button to select the original video file for uploading to this online video compressor for Instagram.

Step 2. Choose MP4 as the result video file format.

Import Video to Freeconvert
Import Video to Freeconvert

Step 3. Hit the tool button to enter the Advanced Options page.

Step 4. Select the video codec as H264.

Step 5. Choose the Compression Method. For instance, you need to choose Target a file size, and then move the cursor on the below Select Target Size bar left or right to decrease or increase the size.

Compress Video for Instagram Online
Freeconvert - Online Video Compressor for Instagram

Step 6. Press Apply Setting. Hit Compress Now to start to compress video for Instagram online.

3. How to Compress Video for Instagram on Premiere Pro

The high price tag (20.99USD per month), industry level layout, bewildering export options, and the high system requirement make Premiere Pro foredoomed to fall short of a beginner's expectation to handle the daily Instagram video compression task.

But if you are a premium user, or you just created and edited your Instagram video on Premiere and now want to export it, then you might want to know how to compress Instagram Video on Premier Pro and what are the best Instagram compression settings in Premiere Pro.

Step 1. Install the latest version of Adobe Premiere Pro on your computer.

Note: Your computer must meet the minimum system requirements of Premiere Pro. Otherwise, you may encounter horrible stutters and a plethora of other errors.

Step 2. Press File, select New and choose Sequence to open up a New Sequence panel.

Step 3. Hit Digital SLR and select DSLR 1080p30 under 1080P.

Create a New Sequence in Premiere
Create a New Sequence in Premiere

Step 4. Choose Settings on the top menu bar of the New Sequence tab. Adjust the frame size, so the aspect ratio will fit the Instagram requirements.

Let's assume you want to compress video for an Instagram story, then you should enter 1080 for the horizontal and 1920 for the vertical resolution.

Step 5. Hit Save Preset, enter the name and description, press OK. Premiere Pro will load the newly created sequence. Select the customized preset and choose OK.

Compress Video for Instagram in Premiere Pro
Compress Video for Instagram in Premiere Pro

Step 6. Right-click on the media pool tab, select Import to feed into the source Instagram video. Drag the clip to the timeline. Select Keep existing settings on the pop-up error message window.

Here you can use the position, scale, and rotation feature to determine the portion you want your audiences to see.

Step 7. Press File again, select Export, and choose Media. Scroll down to find Basic video settings. Move the cursors on Target Bitrate [Mbps] and Maximum Bitrate [Mbps] left to decrease the bitrate.

Setting 3bps as the target bitrate and 6bps as the maximum bitrate is the most propriety for most common Instagram videos.

Best Instagram Video Compression Settings

Aside from the mentioned Instagram video compression software, there are plenty of video compressors that can help you reduce video size for Instagram. Some are faster to use, and some have better compression efficiency. But, generally, we can use them to,

1. Convert to H.264: As the most compatible codec of Instagram, H.264 has higher compression efficiency than MPEG-2, Cinepak, and many older codecs.

2. Downgrade the resolution: A higher resolution equals the bigger file size when the given other parameters are the same. 4K video can bring us more pixels to recreate the scenery we saw, but Instagram doesn't support 4K UHD at all.

3. Decrease the frame rate: High frame rate gives a smooth viewing experience, but this is hard to be noticed unless your video has plenty of fast-moving frames. In addition, the frame rate of an Instagram Video feed post should be between 23Fps and 60Fps, and the Instagram story video and IGTV can't come with the frame rate larger than 30Fps.

4. Reduce the video bitrate: It's not always necessary to use high bitrate since the maximum bitrate supported by Instagram is 3500kbps bitrate.

So, What Are the Best Instagram Video Compression Settings

Well, though the ideal settings depend on your source footage a lot, conducting our experience and the Instagram video requirements, we highly recommend you go with the below compression settings inside videoproc converter.

  • Format: MP4 (H.264+AAC)
  • Resolution: 720P or 1080P
  • Bitrate: 3Mbps-6Mbps
  • Frame rate: 30Fps

About The Author

Cecilia Hwung is the marketing manager of Digiarty Software and the editor-in-chief of VideoProc team. She pursues common progress with her team and expects to share more creative content and useful information to readers. She has strong interest in copywriting and rich experience in video editing tips.

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VideoProc is a primary branch of Digiarty Software that is a leading multimedia software company founded in 2006. It endeavors to provide easier hardware-accelerated video audio editing and conversion solutions. The installed base of the VideoProc product has reached 4.6 million units from 180 countries since its release 3 years ago.

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